Our process - How we work

We believe in efficiency and maximizing our resources to provide the best value to our clients. Our proven process ensures every video project is delivered on time, within budget, and exceeds expectations.

Discover

We work closely with our clients to understand their needs and goals, immersing ourselves in their brand story to understand what makes their business unique.

Our creative team conducts in-depth research into your industry, target audience, and competitors. We analyze successful video content in your space to identify opportunities for innovation and differentiation.

Our team of private investigators shadow the company director’s for several weeks while our account managers focus on going through their trash. Our senior security experts then perform social engineering hacks to gain access to their business accounts — handing that information over to our forensic accounting team.

Once the research is complete, we present a comprehensive creative brief and, more importantly, a production timeline and budget.

Included in this phase

  • Brand research
  • Audience analysis
  • Competitor research
  • Creative briefs
  • Storyboarding
  • Production planning

Build

Based off of the discovery phase, we develop a comprehensive production plan for each video and start working towards delivery. The plan includes detailed timelines, shot lists, and creative direction to ensure smooth execution.

Each client is assigned a key account manager to keep lines of communication open and ensure smooth project progression. They act as a buffer between the client’s incessant nagging and the creative team who are hard at work bringing your story to life through compelling visuals.

Our account managers provide regular updates and are always available to address questions or concerns. This ensures transparency and builds trust throughout the production process.

CrossRoad Films kept us informed every step of the way. Their communication was excellent and the final video exceeded our expectations!

Debra Fiscal, CEO of Unseal

Deliver

Throughout the Build phase, we maintain strict quality control and ensure all requirementsare met. This allows us to deliver exceptional results on time and within budget.

Our experienced team ensures that most of the progress on each project follows our planned timeline. The production time allocated to each client is spent crafting high-quality content that resonates with their target audience.

We ensure that the final video is fully polished at delivery — including color grading, sound mixing, and final edits. We also provide ongoing support for any revisions or additional content needs.

Included in this phase

  • Quality Control. Every video undergoes rigorous review to ensure it meets our high standards for visual and audio quality.
  • Final Delivery. We deliver your video in multiple formats optimized for different platforms and use cases.
  • Ongoing Support. We provide post-delivery support for any revisions or additional content needs to ensure your complete satisfaction.

Our values - Balancing reliability and innovation

We strive to stay at the forefront of emerging video production trends and technologies, while maintaining our commitment to storytelling excellence. We stand by our core values to ensure every project exceeds expectations.

  • Meticulous. The first part of any partnership is understanding your brand story and vision. The second step is crafting every detail to perfection.
  • Efficient. We pride ourselves on never missing a deadline, delivering projects on time through careful planning and streamlined workflows.
  • Adaptable. Every business has unique needs and our greatest strength is adapting our creative approach to match your specific vision and goals.
  • Honest. We are transparent about all of our processes, ensuring our clients understand every step and feel confident in our approach.
  • Loyal. We foster long-term relationships with our clients that go beyond just delivering a video, building partnerships that grow with your business.
  • Innovative. The video production landscape is always evolving and so are we. We are constantly exploring new techniques and technologies to enhance our storytelling.

Tell us about your project

Our offices

  • Bangalore
    H-10, ground floor
    Sai garden layout, 6th cross road, Vadarpalaya, Hennur
    BENGALURU, KARNATAKA 560043
    India